How Offering Free Wifi Can Make Your Business More Money

Though some large restaurant chains and franchises were slow to offer free WIFI, it’s almost unheard of to go out to eat and not have free WIFI access. Most people have developed a need to stay connected, which makes WIFI access a consideration for dining, or a place to hang out.

Offering high-capacity WIFI can be an expensive monthly bill, but costs can be offset with a system that encourages sales and repeat business.

Here’s how offering free WIFI can make your business more money.
Free Social WIFI

Bring in new customers

Establishments that offer free WIFI have a distinct advantage over those that don’t. For people dining alone, the ability to connect with others on WIFI can be less awkward than being hyper aware of your awkward situation.
Offering free WIFI can also be a major selling point for travelers with their data turned off, who are anxious to connect with loved ones back home.

More time spent on at your business

Many people in need of WIFI access have work to complete and are looking for a place to stay for awhile. A person may opt to buy several drinks and food items while using the WIFI – likely more than they would have if they weren’t. If a person has a positive experience while attempting to get work done on your WIFI, there’s a good chance they’ll come back and become a regular.

Think Firefly dives deeper into the subject of how offering free WIFI can make your business more money by keeping customers around for a longer period of time.

Additional foot traffic

“Free wi-fi” is the most searched amenity in regards to people seeking places to dine. People use Google and online review websites like Yelp and TripAdvisor to determine whether establishments have free WIFI.
Besides advertising that you have free WIFI on online properties, it can also be beneficial to put a free WIFI sign on an area that’s obvious for passerby to see. It can be an easy way to increase foot traffic for those seeking a place to eat and use WIFI.

How Social WIFI Works?

1 Offer WIFI Hotspot

Your venue offers a Guest WIFI as a value add and customer are directed to your custom branded log-in portal.

2 Customer Joins WIFI

Guests connect to your WIFI via a social network or email address which generates a targeted marketing list.

3 Deliver Social AD’s

Reward and retain your customers with automated messaging and digital coupons.

Enhance customer engagement

Once you’ve attracted a customer into your establishment with the promise of free WIFI, it’s time to make your WIFI work for your business. Set WIFI to display a specific landing page that customers see during the process of logging in.
Use the landing page to accomplish specific business objectives, including:

Sharing a deal or daily special

Asking for a follow on social media

Getting feedback on food and service

Checking in for friends to see

By making it easy for customers to share their experience, you’re also encouraging them to create content and helping you reach new potential customers. There’s also a strong tie between a solid social media presence and SEO that shouldn’t be ignored. It’s a win-win experience, and all it takes is free WIFI and a targeted message once customers log in.

Mevato’s Social WIFI service makes it easy to see how offering free WIFI can make your business more money.
Our Social WIFI makes it possible to transform your free WIFI into a powerful marketing tool, including options to switch between different marketing goals and messages, without the need for an extensive technological know-how.

It also seamlessly collects user’s emails for the ability to remarket to customers even after they leave your establishment.

Request a demo to learn how Social WIFI can complement your business!